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style=\"text-indent:2em\">\u4ece\u5408\u5e76\u62cd\u62cd\uff0c\u6216\u662f\u4e0e\u5feb\u624b\u5408\u4f5c\uff0c\u7231\u56de\u6536\u8fc7\u53bb\u591a\u5e74\u6765\u4e00\u76f4\u5728\u5411To C\u4e1a\u52a1\u53d1\u529b\uff0c\u62d3\u5c55\u3002<strong>\u56e0\u4e3aC2B\u3001B2B\u3001B2C\u6a21\u5f0f\uff0c\u90fd\u9700\u8981\u4f9d\u8d56\u5e9e\u5927\u7684C\u7aef\u7528\u6237\u7fa4\u6765\u9a71\u52a8\u6574\u4e2a\u4f9b\u5e94\u94fe\u6a21\u5f0f\u7684\u8fd0\u8f6c\u3002<\/strong><\/p>\n<p style=\"text-indent:2em\">\u4f46\u7231\u56de\u6536To C \u4e1a\u52a1\u8868\u73b0\u5e76\u4e0d\u7406\u60f3\u3002\u62db\u80a1\u4e66\u53ca\u4e07\u7269\u65b0\u751f\uff08\u7231\u56de\u6536\uff09\u5bf9\u5916\u516c\u5e03\u7684\u4fe1\u606f\u663e\u793a\uff0c2020\u5e74\uff0c\u8be5\u516c\u53f8to C\u7684\u4ea4\u6613GMV\u4e3a83\u4ebf\u3002<\/p>\n<p style=\"text-indent:2em\">\u8fd9\u4e3b\u8981\u662f\u6e90\u4e8e\u5176\u7f3a\u4e4f\u7ebf\u4e0a\u81ea\u4e3b\u6d41\u91cf\uff0c\u76ee\u524d\u4e07\u7269\u65b0\u751f\uff08\u7231\u56de\u6536\uff09\u65d7\u4e0b\u6709\u4e09\u6b3eApp\uff0c\u5206\u522b\u662fC2B\u6a21\u5f0f\u4e0b\u7684\u7231\u56de\u6536\u3001B2B\u6a21\u5f0f\u7684\u62cd\u673a\u5802\u548cB2C\u6a21\u5f0f\u7684\u62cd\u62cd\u3002\u4f46\u8fd9\u4e09\u6b3eAPP\u7684\u6d41\u91cf\u6570\u636e\u5e76\u4e0d\u7406\u60f3\u3002<\/p>\n<p style=\"text-indent:2em\">\u6839\u636e\u6bd4\u8fbe\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c2021\u5e743\u6708\u4e8c\u624b\u7535\u5546APP\u7684\u6708\u6d3b\u4eba\u6570\u7edf\u8ba1\uff0c\u95f2\u9c7c\u662f5734.5\u4e07\u4eba\uff0c\u8f6c\u8f6c\u662f1461.3\u4e07\u4eba\uff0c\u5360\u636e\u6574\u4e2a\u5e02\u573a\u768488%\u5de6\u53f3\uff1b\u7231\u56de\u6536\u3001\u62cd\u62cd\u6708\u6d3b\u5206\u522b\u662f51\u4e07\u4e0e32.2\u4e07\uff0c\u7ea6\u4e3a\u95f2\u9c7c\u548c\u8f6c\u8f6c\u7684\u96f6\u5934\u3002<\/p>\n<p style=\"text-indent:2em\">\u4e07\u7269\u65b0\u751f\uff08\u7231\u56de\u6536\uff09\u62db\u80a1\u4e66\u4e2d\u63d0\u53ca\u7684700\u591a\u5bb6\u95e8\u5e97\uff0c\u5c31\u662f\u5176\u6700\u91cd\u8981\u7684C\u7aef\u7528\u6237\u6765\u6e90\u3002<\/p>\n<p style=\"text-indent:2em\">\u6839\u636e\u4ee5\u4e0a\u6570\u636e\u63a8\u65ad\u76ee\u524d\u4e07\u7269\u65b0\u751f\uff08\u7231\u56de\u6536\uff09To C\u7684\u4ea4\u6613\u91cf\uff0c\u53ef\u80fd\u8fd8\u662f\u6765\u81ea\u4e8e\u62cd\u62cd\u5728\u4eac\u4e1cApp\u4e0a\u7684\u90e8\u5206\u2014\u2014\u5373\u901a\u8fc72019\u5e74\u7684\u5e76\u8d2d\uff0c\u4eac\u4e1c\u62cd\u62cd\u7684GMV\u5e73\u79fb\u5230\u4e86\u7231\u56de\u6536\u96c6\u56e2\u5185\u90e8\u3002<\/p>\n<p style=\"text-indent:2em\">\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u8fd9\u610f\u5473\u7740\u7231\u56de\u6536\u5e76\u8d2d\u62cd\u62cd\u5e76\u6ca1\u6709\u76f4\u63a5\u4e3a\u7231\u56de\u6536\u5e26\u6765\u81ea\u6709\u7528\u6237\uff0c\u66f4\u50cf\u662f\u4eac\u4e1cApp\u7528\u6237\u7684\u4e8c\u624b\u670d\u52a1\u63d0\u4f9b\u5546\u3002<\/p>\n<p style=\"text-indent:2em\">\u800c<strong>\u7231\u56de\u6536To C\u4e1a\u52a1\u4f30\u503c\u53ef\u4ee5\u6309\u7167\u76ee\u524d\u672a\u4e0a\u5e02\u4e92\u8054\u7f51\u4f01\u4e1a\u6d41\u884c\u7684\u4f30\u503c\u65b9\u5f0fP\/GMV(\u4f30\u503c\/\u5e73\u53f0\u4ea4\u6613\u91cf)\u6765\u7b97\u3002<\/strong><\/p>\n<p style=\"text-indent:2em\">\u5148\u770b\u4eac\u4e1c\u5e74\u62a5\uff0c\u4eac\u4e1c\u96c6\u56e22020\u5e74\u7684GMV\u4e3a2.6\u4e07\u4ebf\u4eba\u6c11\u5e01\uff0c\u5f53\u524d\u5e02\u503c\u4e3a1200\u4ebf\u7f8e\u91d1\uff0c\u6309P\/GMV\u89d2\u5ea6\u6765\u770b\u500d\u6570\u4e3a0.3\u3002<\/p>\n<p style=\"text-indent:2em\">\u7531\u4e8e\u7231\u56de\u6536To C\u589e\u957f\u4f9d\u8d56\u4eac\u4e1c\u5927\u76d8\uff0c\u4e14\u6d41\u91cf\u4e0d\u4f1a\u6c89\u6dc0\u5230\u81ea\u6709\u5e73\u53f0\uff0c\u56e0\u6b64\u7231\u56de\u6536To C\u5bf9\u5e94\u7684P\/GMV\u4f30\u503c\u500d\u6570\u5e94\u8be5\u4e0d\u4f1a\u9ad8\u4e8e\u5176\u80a1\u4e1c\u4eac\u4e1c\u3002\u6309\u4e0e\u4eac\u4e1c\u6301\u5e73\u7684P\/GMV\u500d\u6570\u6765\u63a8\u7b97\u7231\u56de\u6536To C\u4f30\u503c\u6216\u572826.7\u4ebf\u5de6\u53f3\u3002<\/p>\n<p style=\"text-indent:2em\">\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u7231\u56de\u6536To C \u4e1a\u52a1\u7684\u4f30\u503c\u90e8\u5206\u53ef\u80fd\u6b20\u4f73\u3002<\/p>\n<p style=\"text-indent:2em\">\u6bd5\u7adf\uff0c\u4ece\u884c\u4e1a\u6765\u770b\uff0cTo C\u5e02\u573a\u7684\u683c\u5c40\u6b63\u5728\u8d8b\u4e8e\u56fa\u5316\uff0c\u7b2c\u4e09\u65b9\u673a\u6784\u7533\u4e07\u5b8f\u6e90\u6700\u65b0\u53d1\u5e03\u7684\u5e02\u573a\u7814\u7a76\u62a5\u544a\u663e\u793a\uff0c\u56fd\u5185\u4e8c\u624b\u7535\u5546\u5df2\u7ecf\u5f62\u6210\u4e24\u8d85\u5c40\u9762\uff1a\u95f2\u9c7c\u3001\u8f6c\u8f6c\u96c6\u56e2\u4e24\u5bb6\u5934\u90e8\u7efc\u5408\u578b\u7535\u5546\u5df2\u7ecf\u5360\u636e\u4e8c\u624b\u5e02\u573a90.9%\u7684\u5e02\u573a\u4efd\u989d\uff0c\u5e02\u573a\u63a5\u8fd1\u5b9a\u578b\uff0c\u5176\u4ed6\u73a9\u5bb6\u8981\u6253\u7834\u683c\u5c40\u62a2\u98df\u4efd\u989d\u5df2\u7ecf\u8d8a\u6765\u8d8a\u96be\u3002<\/p>\n<p style=\"text-indent:2em\">To C \u4e1a\u52a1\u6ca1\u6709\u81ea\u4e3b\u6d41\u91cf\uff0c\u8fd9\u4e5f\u8ba9\u7231\u56de\u6536\u5fc5\u987b\u8981\u9762\u4e34\u95e8\u5e97\u6269\u5f20\u5e26\u6765\u7684\u79cd\u79cd\u6311\u6218\uff0c\u6bd4\u5982\u6c89\u91cd\u7684\u8d44\u91d1\u6210\u672c\u538b\u529b\u3001\u75ab\u60c5\u5e26\u6765\u4eba\u6d41\u9510\u51cf\u56e0\u7d20\u5f71\u54cd\u7b49\uff0c\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0cTo C\u7684\u77ed\u677f\u4e0d\u4ec5\u5f71\u54cd\u4f30\u503c\uff0c\u66f4\u5f71\u54cd\u5176\u5546\u4e1a\u6a21\u5f0f\u7684\u8fd0\u8f6c\u4ee5\u53ca\u8f6c\u578b\u7684\u96be\u5ea6\u3002<\/p>\n<p style=\"text-indent:2em\"><strong>\u81ea\u8425\u6536\u5165\u5c1a\u53ef\uff0c\u4f46\u5e73\u53f0UE\u96be\u8a00\u4e50\u89c2<\/strong><\/p>\n<p style=\"text-indent:2em\">\u6211\u4eec\u770b\u5230\uff0c\u4f5c\u4e3a\u7231\u56de\u6536\u7684\u6838\u5fc3\u4e1a\u52a1\uff0c<strong>\u81ea\u8425\u56de\u6536\u5e26\u6765\u7684\u5546\u54c1\u6536\u5165\u548c\u5229\u6da6\u662f\u5c1a\u53ef\u7684\uff0c\u4f46\u7231\u56de\u6536\u7684\u5e73\u53f0\u6a21\u5f0f\u5e76\u4e0d\u4e50\u89c2\u3002<\/strong><\/p>\n<p style=\"text-indent:2em\">\u7231\u56de\u6536\u7684\u5e73\u53f0\u6a21\u5f0f\u8425\u6536\u4e3b\u8981\u4f53\u73b0\u5728\u5b83\u7684\u5e73\u53f0\u670d\u52a1\u6536\u5165\u3002\u6839\u636e\u62db\u80a1\u4e66\u6570\u636e\u663e\u793a\uff0c2020\u5e74\u96c6\u56e2\u5e73\u53f0\u670d\u52a1\u6536\u5165\u4e3a6.14\u4ebf\u5143\uff0c\u5bf9\u6bd42019\u5e74\u5e73\u53f0\u670d\u52a1\u6536\u51652.02\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f\u8d85\u8fc7204.5%\u30022021\u5e74Q1\uff0c\u4e07\u7269\u65b0\u751f\uff08\u7231\u56de\u6536\uff09\u7684\u5e73\u53f0\u670d\u52a1\u8d39\u6536\u5165\u4e3a2.0\u4ebf\uff0c\u5e74\u540c\u6bd4\u589e\u957f137%\u3002<\/p>\n<p style=\"text-indent:2em\">\u4f462021\u5e74Q1\uff0c\u4e07\u7269\u65b0\u751f\u7684\u5c65\u7ea6\u8d39\u7528\u4e3a2.2\u4ebf\uff0c\u8425\u9500\u8d39\u7528\u4e3a2.2\u4ebf\uff0c\u670d\u52a1\u6536\u5165\u8fde\u5c65\u7ea6\u8d39\u7528\u90fd\u4e0d\u80fd\u8986\u76d6\u3002<\/p>\n<p style=\"text-indent:2em\">\u8fd9\u610f\u5473\u7740\u5b83\u7684\u5e73\u53f0\u5355\u5143\u7ecf\u6d4e\u6a21\u578b\uff08UE\uff09\u4ee4\u4eba\u582a\u5fe7\u3002\u56e0\u4e3a\u5373\u4fbf\u662f\u628a\u7231\u56de\u6536\u64c5\u957f\u7684\u81ea\u8425\u90e8\u5206\u7684\u5546\u54c1\u6bdb\u5229\uff08\u5546\u54c1\u6536\u5165-\u5546\u54c1\u6210\u672c\uff09\u76842.1\u4ebf\u7b97\u4e0a\uff0c\u4ecd\u7136\u4e8f\u635f\u3002<\/p>\n<p style=\"text-indent:2em\">\u8425\u6536\u4e8f\u635f\u80cc\u540e\u8981\u4ece\u5b83\u7684\u5e73\u53f0\u6a21\u5f0f\u6765\u5206\u6790\uff0c\u7efc\u4e0a\u6240\u8ff0\uff0c\u7231\u56de\u6536\u7684\u5e73\u53f0\u6536\u5165\uff0c\u6765\u81ea\u4e8eTo C\u7684\u6781\u5c11\uff0c\u4e3b\u8981\u662f\u6e90\u4e8e\u62cd\u673a\u5802B2B\u4e1a\u52a1\u548c\u5ac1\u63a5\u5728\u4eac\u4e1c\u4e0a\u7684\u62cd\u62cdB2C\u4e1a\u52a1\u3002<\/p>\n<p style=\"text-indent:2em\">\u6570\u636e\u663e\u793a\uff0c2020\u5e74\u548c2021\u5e74\u4e00\u5b63\u5ea6\uff0c\u7231\u56de\u6536\u901a\u8fc7C2B\u6a21\u5f0f\u91c7\u8d2d\uff08\u56de\u6536\uff09\u7684\u6240\u6709\u8bbe\u5907\u4e2d\uff0c\u5206\u522b\u670988%\u548c81%\u662f\u901a\u8fc7\u65d7\u4e0bB2B\u5e73\u53f0\u62cd\u673a\u5802\u5206\u9500\uff0c\u5356\u7ed9\u4e86\u5546\u5bb6\u3002\u62cd\u673a\u58022020\u5e74\u768449\u4ebf\u8425\u6536\u91cc\uff0c\u670940\u4ebf\u4ee5\u4e0a\u6536\u5165\u662f\u901a\u8fc7\u5411B\u7aef\u5546\u6237\u552e\u5356\u5f97\u6765\u3002<\/p>\n<p style=\"text-indent:2em\">\u4e5f\u5c31\u662f\u8bf4\uff0c\u5b83\u7684B\u7aef\u8425\u6536\u4ee5\u53caGMV\u66f4\u4f9d\u8d56\u62cd\u673a\u5802\u7684B2B\u4e1a\u52a1\u3002\u7231\u56de\u6536\u5e73\u53f0\u7684GMV\u589e\u957f\u4e5f\u66f4\u591a\u6765\u81ea\u4e8eB2B\u5e73\u53f0\u3002<\/p>\n<p style=\"text-indent:2em\">\u4f46\u662f\u4f5c\u4e3a\u8425\u6536\u652f\u67f1\u7684B2B\u4e1a\u52a1\u4e0a\u7684\u5355\u5143\u7ecf\u6d4e\u6a21\u578b\uff08UE\uff09\u5374\u9690\u85cf\u7740\u98ce\u9669\u3002\u5982\u524d\u6240\u8ff0\uff0c\u5b83\u7684\u5e73\u53f0\u670d\u52a1\u6536\u5165\u662f\u7531B2C+B2B\u4e24\u90e8\u5206\u6784\u6210\uff0c<strong>\u5176B2C\u4e1a\u52a1\u4e2d\u5927\u90e8\u5206\u91c7\u7528\u4eac\u4e1cPOP\u7b2c\u4e09\u65b9\u8d27\u6e90\u6a21\u5f0f\uff0c\u5c65\u7ea6\u6210\u672c\u76f8\u5bf9\u8f83\u4f4e\uff0c\u76f8\u5f53\u4e8e\u5206\u644a\u4e86\u4e00\u90e8\u5206\u8425\u6536\u538b\u529b\u3002<\/strong><\/p>\n<p style=\"text-indent:2em\">\u4f46\u5728\u8fd9\u79cd\u60c5\u51b5\uff0c\u5176\u5e73\u53f0\u7684\u670d\u52a1\u6536\u5165\u4e5f\u65e0\u6cd5\u8986\u76d6\u5c65\u7ea6\u8d39\u7528\uff0c\u8fd9\u610f\u5473\u7740\u62cd\u673a\u5802B2B\u4e1a\u52a1\u7684\u771f\u5b9eUE\u53ef\u80fd\u6bd4\u60f3\u8c61\u4e2d\u7cdf\u7cd5\u3002<\/p>\n<p style=\"text-indent:2em\">\u5bf9\u4e8e\u4ea4\u6613\u578b\u5e73\u53f0\u9879\u76ee\uff0c\u5373\u4fbf\u5728\u5e02\u573a\u6700\u70ed\u7684\u65f6\u5019\uff0c\u4f9d\u7136\u9700\u8981\u5173\u6ce8\u4e24\u4e2a\u6548\u7387\u6307\u6807\u2014\u2014\u4e00\u662fUE\uff08\u5355\u4f4d\u7ecf\u6d4e\u6a21\u578b\uff09\uff0c\u4e8c\u662fLTV\uff08\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u3002<strong>\u4e4b\u6240\u4ee5\u8981\u5173\u6ce8UE\uff0c\u662f\u56e0\u4e3aUE \u662f\u6700\u5c0f\u7ecf\u6d4e\u5355\u5143\uff0c\u8fd9\u662f\u51b3\u5b9a\u4f60\u5546\u4e1a\u6a21\u578b\u662f\u5426\u6210\u7acb\u7684\u6839\u672c\u3002<\/strong><\/p>\n<p style=\"text-indent:2em\">\u7231\u56de\u6536To C\u4e1a\u52a1\u4e0a\u7528\u6237\u89c4\u6a21\u4e0e\u589e\u957f\u6253\u4e0d\u5f00\u5c40\u9762\uff0c\u8fd9\u5176\u5b9e\u5c31\u610f\u5473\u7740\u5176LTV\u6307\u6807\u7f3a\u4e4f\u7a33\u5b9a\u6027\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\u5982\u679cUE\u4f9d\u7136\u4e0d\u80fd\u6253\u5e73\uff0c\u5219\u610f\u5473\u5b83\u7684\u62cd\u673a\u5802B2B\u4e1a\u52a1\u5546\u4e1a\u6a21\u5f0f\u4e0a\u8fd8\u6ca1\u6709\u5f62\u6210\u826f\u6027\u5faa\u73af\u3002<\/p>\n<p style=\"text-indent:2em\"><strong>\u672a\u6765\u5e73\u53f0\u8f6c\u578b\u4e4b\u8def\u4e0d\u597d\u8d70<\/strong><\/p>\n<p style=\"text-indent:2em\">\u95ee\u9898\u6765\u4e86\uff0c\u4e3a\u4f55\u7231\u56de\u6536\u62cd\u673a\u5802B2B\u4e1a\u52a1\u65e0\u6cd5\u5f62\u6210\u826f\u6027\u7684\u5546\u4e1a\u6a21\u578b\uff1f<\/p>\n<p style=\"text-indent:2em\">\u9996\u5148\uff0c\u5982\u524d\u6240\u8ff0\uff0c\u7231\u56de\u6536\u901a\u8fc7C2B\u6a21\u5f0f\u91c7\u8d2d\uff08\u56de\u6536\uff09\u6765\u7684\u8bbe\u5907\u4e3b\u8981\u662f\u51fa\u552e\u7ed9B\u7aef\u4e70\u5bb6\uff0c\u8d5a\u53d6\u56de\u6536\u5dee\u4ef7\u548c\u670d\u52a1\u8d39\u3002<\/p>\n<p style=\"text-indent:2em\">\u4f46\u5f53\u524d\u7231\u56de\u6536\u7684B2B\u4e1a\u52a1\u58c1\u5792\u8fd8\u6ca1\u5efa\u7acb\uff0c\u201c\u62cd\u673a\u5802\u201d\u5f53\u524d\u4e3b\u8981\u7528\u6237\u7fa4\u4f53\u4e3a\u7ebf\u4e0b\u81ea\u8425\u6570\u7801\u5e97\u3001\u4e2a\u4f53\u7ecf\u8425\u6237\u7b49\u5c0fB\u7fa4\u4f53\uff0c\u6709\u6570\u636e\u663e\u793a\uff0c\u62cd\u673a\u5802\u6ce8\u518c\u7528\u6237\u7ea6\u4e3a11\u4e07\uff0c\u5305\u62ec\u4f01\u4e1a\u548c\u4e2a\u4eba\uff0c\u603b\u4f53\u4e0a\u5bf9B\u7aef\u4ea7\u4e1a\u94fe\u7684\u4ecb\u5165\uff0c\u4ecd\u5904\u5728\u76f8\u5bf9\u521d\u7ea7\u7684\u9636\u6bb5\uff0c\u8fd8\u6ca1\u6709\u5efa\u7acb\u76f8\u5bf9\u5e9e\u5927\u3001\u7a33\u56fa\u7684\u4f9b\u5e94\u4e0e\u91c7\u8d2d\u91cf\u7f51\u7edc\u3002<\/p>\n<p style=\"text-indent:2em\">\u800c\u5b83\u7684\u76c8\u5229\u6a21\u5f0f\u4e3b\u8981\u662f\u4f9d\u8d56\u5546\u5bb6\u62bd\u4f63\uff0c\u4e14\u62bd\u6210\u91d1\u989d\u548c\u9500\u552e\u989d\u6210\u6b63\u6bd4\u3002\u800c\u5728B\u7aef\u5e02\u573a\u7684\u5927\u8d27\u91c7\u8d2d\u4e2d\uff0c\u4e70\u5bb6\u53c8\u5bf9\u4ef7\u683c\u975e\u5e38\u654f\u611f\uff0c\u539f\u5219\u4e0a\u8c01\u4f9b\u8d27\u7a33\u5b9a\uff0c\u8c01\u4ef7\u683c\u4f4e\u4e70\u8c01\u7684\uff0c\u8fd9\u5bfc\u81f4B2B\u6a21\u5f0f\u96be\u4ee5\u5efa\u7acb\u7a33\u5b9a\u7684B\u7aef\u5546\u6237\u7f51\u7edc\u3002<\/p>\n<p style=\"text-indent:2em\">\u5f53\u524d\u7efc\u5408\u578b\u5de8\u5934\u8f6c\u8f6c\u3001\u95f2\u9c7c\u5728B\u7aef\u5df2\u5728\u91cd\u6295\u5165\uff0c\u5c24\u5176\u662f\u4e00\u5468\u524d\uff0c\u56fd\u5185To C\u7684\u4e8c\u624b\u4ea4\u6613\u5e73\u53f0\u8f6c\u8f6c\u96c6\u56e2\u5ba3\u5e03\u65d7\u4e0bB2B\u91c7\u8d27\u4fa0\u5b8c\u62104500\u4e07\u7f8e\u5143\u7684\u878d\u8d44\uff0c\u8fd9\u52a0\u5267\u62cd\u673a\u5802\u6240\u5904\u7684\u4e8c\u624b3C\u9886\u57dfB2B\u884c\u4e1a\u7684\u7ade\u4e89\uff0c<strong>\u8fd9\u53ef\u80fd\u5bfc\u81f4B\u7aef\u5546\u5bb6\u5bf9\u4f4e\u4ef7\u4e0e\u4f4e\u4f63\u91d1\u8bc9\u6c42\u66f4\u5f3a\u70c8\uff0c<\/strong>\u5176\u5546\u5bb6\u62bd\u4f63\u6a21\u5f0f\u7684\u589e\u957f\u9690\u5fe7\u6d6e\u73b0\u3002<\/p>\n<p style=\"text-indent:2em\">\u800c\u5728\u5176B2C\u6a21\u5f0f\u4e2d\uff0c\u4f9d\u9760\u62cd\u62cd\u7684POP\u5546\u6237\u6a21\u5f0f\uff0c\u65e0\u8bba\u662f\u62cd\u62cd\u8fd8\u662f\u62cd\u673a\u5802\uff0c\u90fd\u4e0e\u4eac\u4e1c\u5546\u57ce\u4e1a\u52a1\u652f\u6301\u606f\u606f\u76f8\u5173\u3002<\/p>\n<p style=\"text-indent:2em\">\u6211\u4eec\u53d1\u73b0\uff0c\u4f5c\u4e3a\u4e8c\u624b\u7535\u5546\u5e73\u53f0\uff0c<strong>To C \u7aef\u7684\u6d41\u91cf\u4e0e\u589e\u957f\u6a21\u5f0f\u5448\u73b0\u77ed\u677f\u7684\u65f6\u5019\uff0c\u5f80\u5f80\u66f4\u501a\u91cdTo B\u7684\u8425\u6536\uff0c<\/strong>\u8fd9\u7ed9To B\u4e1a\u52a1\u5e26\u6765\u4e86\u5de8\u5927\u7684\u8425\u6536\u538b\u529b\u3002<\/p>\n<p style=\"text-indent:2em\">\u4f46\u5176\u5b9e\u65e0\u8bba\u662fB2B\u3001B2C\u4e1a\u52a1\u677f\u5757\u5176\u5b9e\u90fd\u5bf9\u6d41\u91cf\u4e0e\u4f9b\u5e94\u94fe\u6709\u4e00\u5b9a\u7684\u8981\u6c42\uff0c\u800c\u7231\u56de\u6536\u7684B\u7aef\u4e1a\u52a1\u95ed\u73af\u4f9d\u8d56\u7ebf\u4e0b\u95e8\u5e97\u7684\u6d41\u91cf\uff0c\u7528\u6237\u6570\u3001\u65e5\u6d3b\u7b49\u76f8\u5bf9\u7ade\u4e89\u5bf9\u624b\u6ca1\u6709\u4f18\u52bf\uff0c\u5f80\u5f80\u96be\u4ee5\u5438\u5f15\u5230\u771f\u6b63\u7684\u5927\u91cf\u4f18\u8d28\u8d27\u6e90\u7684B\u7aef\u4f9b\u5e94\u5546\uff0c\u7ebf\u4e0b\u95e8\u5e97\u53c8\u662f\u91cd\u6295\u5165\uff0c\u5bf9\u73b0\u91d1\u6d41\u6d88\u8017\u5f88\u5927\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4f55\u62cd\u673a\u5802\u4e0e\u62cd\u62cd\u65e0\u6cd5\u7ed9\u5e02\u573a\u9884\u671f\u7684UE\u548c\u5229\u6da6\u3002<\/p>\n<p style=\"text-indent:2em\">\u56e0\u6b64\uff0c\u5f53\u524d\u5e02\u573a\u7ade\u4e89\u52a0\u5267\u7684\u72b6\u51b5\u4e0b\uff0c\u62cd\u673a\u5802\u4ece\u81ea\u8425\u5230\u5e73\u53f0\u7684\u8f6c\u578b\u8270\u96be\u3002\u867d\u7136\u4e07\u7269\u65b0\u751f\uff08\u7231\u56de\u6536\uff09\u7684C2B\u4e1a\u52a1\u8fd8\u662f\u5176\u7a33\u56fa\u7684\u5229\u6da6\u6765\u6e90\uff0c\u81ea\u8425\u5546\u54c1\u6536\u5165\u5c24\u5176\u662f\u62cd\u673a\u5802B2B\u4e1a\u52a1\u5728\u8425\u6536\u5360\u6bd4\u4e2d\u8d8a\u6765\u8d8a\u5927\u3002<\/p>\n<p style=\"text-indent:2em\"><strong>\u4f46\u4eceUE\u3001\u5c65\u7ea6\u6210\u672c\u6765\u770b\uff0c\u62cd\u673a\u5802\u8fd8\u6ca1\u6709\u5efa\u7acb\u8d77B\u7aef\u58c1\u5792<\/strong>\u2014\u2014\u5e73\u53f0UE\u4e0d\u80fd\u6253\u5e73\uff0c\u89c4\u6a21\u96be\u586b\u4e8f\u635f\uff0cTo C\u4e8c\u624b\u7535\u5546\u5de8\u5934\u95f2\u9c7c\u8f6c\u8f6c\u6b63\u5728\u91cd\u5175\u5207\u5165B2B\u9886\u57df\uff0c\u7231\u56de\u6536B\u7aef\u6838\u5fc3\u8179\u5730\u5b88\u57ce\u96be\u9898\u51f8\u663e\u3002<\/p>\n<p style=\"text-indent:2em\">\u5176\u6b21\uff0c\u5bf9\u4e8e\u7231\u56de\u6536\u6765\u8bf4\uff0c\u4eceB\u7aef\u8f6c\u578bC\u7aef\u4e5f\u4f9d\u7136\u56f0\u96be\uff0c\u4e00\u65b9\u9762\u662f\u5408\u5e76\u62cd\u62cd\u5e76\u6ca1\u6709\u83b7\u5f97\u81ea\u4e3b\u7528\u6237\uff0c\u65e0\u8bba\u662fB2C\u8fd8\u662fC2C\uff0c\u5b83\u9762\u4e34\u7684\u56f0\u96be\u90fd\u662f\u7528\u6237\u589e\u957f\u3001\u6d41\u91cf\u56f0\u5c40\u96be\u89e3\uff0c\u53e6\u4e00\u65b9\u9762\uff0cTo C\u7aef\u5e02\u573a\u683c\u5c40\u8d8b\u7a33\uff0c\u7a81\u56f4\u96be\u5ea6\u8d8a\u6765\u8d8a\u5927\u3002<\/p>\n<p style=\"text-indent:2em\">\u4ece\u5f53\u4e0b\u4ee5\u53ca\u672a\u6765\u7684\u8f6c\u578b\u6765\u770b\uff0c\u7231\u56de\u6536\u66f4\u501a\u91cdTo B\u7684\u8425\u6536\uff0c\u4f46\u7c7b\u4f3c\u5f53\u5e74\u4f18\u4fe1\u4e8c\u624b\u8f66\u7684\u5e02\u573a\u72b6\u51b5\uff1a<strong>\u4e00\u65b9\u9762\u7531\u4e8e\u5728\u4f9b\u5e94\u94fe\u7aef\u6ca1\u6709\u5b9e\u73b0\u7a33\u5b9a\u7684\u4f9b\u5e94\u5546\u7f51\u7edc\u4e0e\u4ef7\u683c\u4f18\u52bf\uff0c\u65e0\u6cd5\u505a\u51fa\u7ed9\u5e02\u573a\u9884\u671f\u7684UE\u548c\u5229\u6da6<\/strong>\uff0c\u53e6\u4e00\u65b9\u9762\u5e02\u573a\u6fc0\u70c8\u7684\u7ade\u4e89\u8ba9\u5176\u58c1\u5792\u4e0d\u9ad8\u7684B2B\u4e1a\u52a1\u9762\u4e34\u5229\u6da6\u538b\u7f29\u7684\u98ce\u9669\u3002<\/p>\n<p style=\"text-indent:2em\">\u603b\u7684\u6765\u770b\uff0c\u4e0a\u5e02\u7ed9\u7231\u56de\u6536\u7684\u52df\u8d44\u5e26\u6765\u4e86\u4e00\u5b9a\u4fbf\u5229\uff0c\u62db\u80a1\u4e66\u4e5f\u5448\u73b0\u4e86\u8fd8\u7b97\u4e0d\u9519\u7684\u81ea\u8425\u6536\u5165\uff0c\u4f46\u4f9d\u7136\u96be\u89e3\u5b83\u7684\u8f6c\u578b\u56f0\u5c40\uff0c\u800c\u521b\u59cb\u4eba\u5728IPO\u4e4b\u9645\u63d0\u524d\u51cf\u6301\u81ea\u5bb6\u80a1\u4efd\uff0c\u5982\u679c\u662f\u5957\u73b0\u7684\u8bdd\uff0c\u4e5f\u5b9e\u5728\u8d39\u89e3\u3002<\/p>\n<p style=\"text-indent:2em\"><strong><strong><\/strong><\/strong><strong><strong>\u4f60\u600e\u4e48\u770b\u5f85\u7231\u56de\u6536\u4e0a\u5e02\uff1f<\/strong><\/strong><\/p>\n<p> *\u672c\u6587\u4f5c\u8005\u738b\u65b0\u559c\uff0c\u7531\u65b0\u82bdNewSeed\u5408\u4f5c\u4f19\u4f34\u4e00\u70b9\u8d22\u7ecf\u6388\u6743\u53d1\u5e03\uff0c\u8f6c\u8f7d\u8bf7\u8054\u7cfb\u539f\u51fa\u5904\u3002\u5982\u5185\u5bb9\u3001\u56fe\u7247\u6709\u4efb\u4f55\u7248\u6743\u95ee\u9898\uff0c\u8bf7\u8054\u7cfb\u65b0\u82bdNewSeed\u5904\u7406\u3002 \u5206\u4eab\u957f\u5fae\u535a \u5206\u4eab\u5230\u5fae\u4fe1 \u7231\u56de\u6536 \u4e0a\u5e02 <\/p>\n<h4>\u76f8\u5173\u9886\u57df\u7684\u6295\u8d44\u4eba<\/h4>\n<ul>\n<li> <img decoding=\"async\" src=\"https:\/\/pic.newseed.cn\/22\/202207\/20220719@154251387.jpg\" class=\"aligncenter\" title=\"\u7231\u56de\u6536\u62db\u80a1\u4e66\u89e3\u8bfb\uff1aCEO\u63d0\u524d\u51cf\u6301\uff1f\u81ea\u8425\u6536\u5165\u5c1a\u53ef\u4f46\u5e73\u53f0\u8f6c\u578b\u582a\u5fe7\uff1f\u63d2\u56fe\" alt=\"\u7231\u56de\u6536\u62db\u80a1\u4e66\u89e3\u8bfb\uff1aCEO\u63d0\u524d\u51cf\u6301\uff1f\u81ea\u8425\u6536\u5165\u5c1a\u53ef\u4f46\u5e73\u53f0\u8f6c\u578b\u582a\u5fe7\uff1f\u63d2\u56fe\" \/><br \/>\n<h3>\u534e\u82af\u8d44\u672c\u6881\u4e1c\u5065<\/h3>\n<p>\u534e\u82af\u8d44\u672c<\/p>\n<p>\u7ba1\u7406\u5408\u4f19\u4eba <span>\u673a\u6784\u6295\u8d44\u4eba\u8ba4\u8bc1<\/span><\/p>\n<p> \u7ea6\u8c08 \u6295\u8d44\u9886\u57df\uff1a \u4e8c\u7ea7\u5e02\u573a \u786c\u79d1\u6280 <\/li>\n<\/ul>\n<h3><span><\/span><\/h3>\n<ul>\n<li> <img decoding=\"async\" src=\"https:\/\/pic2.pedaily.cn\/my21\/a13.jpg\" class=\"aligncenter\" title=\"\u7231\u56de\u6536\u62db\u80a1\u4e66\u89e3\u8bfb\uff1aCEO\u63d0\u524d\u51cf\u6301\uff1f\u81ea\u8425\u6536\u5165\u5c1a\u53ef\u4f46\u5e73\u53f0\u8f6c\u578b\u582a\u5fe7\uff1f\u63d2\u56fe1\" alt=\"\u7231\u56de\u6536\u62db\u80a1\u4e66\u89e3\u8bfb\uff1aCEO\u63d0\u524d\u51cf\u6301\uff1f\u81ea\u8425\u6536\u5165\u5c1a\u53ef\u4f46\u5e73\u53f0\u8f6c\u578b\u582a\u5fe7\uff1f\u63d2\u56fe1\" \/><br \/>\n<h3>Oatly\u53ca\u8ffd\u968f\u8005\u5df2\u4e0d\u7a00\u5947\uff0c\u7ec6\u80de\u57f9\u80b2\u5976\u660e\u5e74\u6216\u4e0a\u5e02 | \u5168\u7403\u516c\u53f8\u5b66\u4e60\u7b14\u8bb0<\/h3>\n<p> <span>36\u6c2a<\/span> <span>\u00b7<\/span> <span>2021\/6\/7 12:39:00<\/span> \u690d\u7269\u8089 \u6295\u8d44 \u690d\u7269\u57fa\u4ea7\u54c1\u5e02\u573a <\/li>\n<li> <img decoding=\"async\" src=\"https:\/\/pic2.pedaily.cn\/21\/202106\/20210602@465738.jpg\" class=\"aligncenter\" title=\"\u7231\u56de\u6536\u62db\u80a1\u4e66\u89e3\u8bfb\uff1aCEO\u63d0\u524d\u51cf\u6301\uff1f\u81ea\u8425\u6536\u5165\u5c1a\u53ef\u4f46\u5e73\u53f0\u8f6c\u578b\u582a\u5fe7\uff1f\u63d2\u56fe2\" alt=\"\u7231\u56de\u6536\u62db\u80a1\u4e66\u89e3\u8bfb\uff1aCEO\u63d0\u524d\u51cf\u6301\uff1f\u81ea\u8425\u6536\u5165\u5c1a\u53ef\u4f46\u5e73\u53f0\u8f6c\u578b\u582a\u5fe7\uff1f\u63d2\u56fe2\" \/><br \/>\n<h3>\u897f\u5b89\u201cTOP\u699c\u5355\u201d\u8fde\u53d1\u4e09\u5e74\uff0c\u8d44\u672c\u52a0\u5feb\u4f01\u4e1a\u519b\u56e2\u4e0a\u5e02\u6b65\u4f10<\/h3>\n<p> <span>Newseeders<\/span> <span>\u00b7<\/span> <span>2021\/6\/2 11:02:00<\/span> \u897f\u5b89 \u521b\u6295 <\/li>\n<li> <img decoding=\"async\" src=\"https:\/\/pic2.pedaily.cn\/my21\/a375.jpg\" class=\"aligncenter\" title=\"\u7231\u56de\u6536\u62db\u80a1\u4e66\u89e3\u8bfb\uff1aCEO\u63d0\u524d\u51cf\u6301\uff1f\u81ea\u8425\u6536\u5165\u5c1a\u53ef\u4f46\u5e73\u53f0\u8f6c\u578b\u582a\u5fe7\uff1f\u63d2\u56fe3\" alt=\"\u7231\u56de\u6536\u62db\u80a1\u4e66\u89e3\u8bfb\uff1aCEO\u63d0\u524d\u51cf\u6301\uff1f\u81ea\u8425\u6536\u5165\u5c1a\u53ef\u4f46\u5e73\u53f0\u8f6c\u578b\u582a\u5fe7\uff1f\u63d2\u56fe3\" \/><br \/>\n<h3>\u5fae\u533b\u4e0a\u5e02\uff1a\u53ef\u80fd\u6b7b\u4e0d\u4e86\uff0c\u4f46\u5927\u6982\u7387\u6d3b\u4e0d\u597d<\/h3>\n<p> <span>Newseeders<\/span> <span>\u00b7<\/span> <span>2021\/4\/22 14:59:00<\/span> \u5fae\u533b \u533b\u7597\u670d\u52a1 \u6e2f\u80a1 <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u5e02\u7ed9\u7231\u56de\u6536\u7684\u52df\u8d44\u5e26\u6765\u4e86\u4e00\u5b9a\u4fbf\u5229\uff0c\u4f46\u672a\u6765\u5e73\u53f0\u8f6c\u578b\u4e4b\u8def\u4e0d\u597d\u8d70\u3002 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